November 2011
0 posts
8 tags
Improving Your Museum's Marketing Efforts: Create...
When people arrive to specific locations, such as your museum, many often pull out their smartphones and use a social check-in application to let their friends know where they are. Before you dismiss this as purely a silly teenage activity, I must insist that it has become quite a sensation for people of all ages. Many of the applications offer people additionally functionality with their checkin,...
October 2011
3 posts
5 tags
QR codes, UK
It is simply fantastic to see more museums using QR codes to label their exhibits so that visitors can get more information with ease. This is precisely why we built in QR scanning support into Mused (but with a twist, allowing museums who do not yet have a QR code program to make and track QR codes with ease using the Mused Curator Portal).
What will be interesting is seeing whether or not QR...
“Just goes to show that most museums aren’t able to tap into the same deep...”
– Troubling findings in the National Committee for Responsive Philanthropy’s new report, “Fusing Arts, Culture and Social Change: High Impact Strategies for Philanthropy”, which was released Monday. (via iteeth)
September 2011
11 posts
5 tags
Donor Numbers Up, Donations Still Down →
One of the driving forces behind creating Mused was to help museums connect with a new market of individuals who will visit and consider donating. The down economy took a significant pleasure of pulling funding from museums because it affected how individuals and governments were both able to contribute. So, we’re trying to make it fun to visit museums, especially for people who might have...
6 tags
Improving Your Museum's Marketing Efforts: Create...
Social networking is, generically speaking, a way for people to communicate with others on the Internet. Several large services, namely Facebook and Twitter, allow people to share bits of news and updates to each other in realtime. Social networking has been ‘all the rave’ over the last 5 years or so and many companies have taken advantage of the marketing opportunities these sites...
5 tags
“It’s going to be hard for museums to be plastering their objects and displays...”
– Danny Birchall: Public photography in museums: a survey at Museum Cultures. (via blech)
3 tags
“I went to the museum where they had all the heads and arms from the statues that...”
– Stephen Wright
6 tags
Improving Your Museum's Marketing Efforts: Create...
As a consumer, you either love Yelp or you hate it. As a business (profit focused or not), you need Yelp. For those of you not yet familiar with it, Yelp is an online website for consumers to write reviews about businesses. It’s not the only game in town for helping consumers share ratings and reviews of businesses on the Internet, but it’s definitely the major player. Businesses or...
8 tags
Museums & Motherhood: Hosting Jimmy Wales →
I’m quite jealous that Lori Phillips recently hosted Jimmy Wales, of Wikipedia, at The Children’s Museum of Indianapolis. It really sounded like a lot of fun. This is one example of how museums are embracing and collaborating with companies (such as Wikimedia) in order to benefit the public. Additionally, Lori’s post makes it clear that museums like hers are continuing their...
7 tags
Improving Your Museum's Marketing Efforts: Be...
It may seem obvious to many of you, but after reviewing thousands of museums there are still a considerable number of museums that have very few ways to contact them. I have been so shocked that so many museums do not have basic ways to get ahold of them that I felt it was necessary to make this brief article.
Consumers want choice. Give them many ways to contact you. It will require some effort,...
5 tags
Improving Your Museum's Marketing Efforts: Create...
A tremendous number of people have become reliant upon searching the Internet for finding out information about things. Not having a website for your museum is absolutely costing you money. If you don’t currently have a website for the museum it may be because you don’t have anyone employed who knows anything about technology. Perhaps you feel that having a website is unnecessary for...
6 tags
Improving Your Museum's Marketing Efforts: Write a...
Whenever you talk about your museum, whether it’s on your website, blog or description on a social site, you should be pitching about why people should visit your museum. The history of your museum may be meaningful to you, but people who are unfamiliar with your museum will first want to know what makes your museum special and thus should be the first thing people see. There are a variety...
5 tags
Series: Improving Your Museum's Marketing Efforts
Bringing new people to your museum is a worthwhile challenge. It keeps your funding alive, encourages patron interaction, and helps to keep your exhibit list fresh.
This challenge exists for all museums, regardless of the size of the museum. Large museums funded by government organizations require a high patron count in order to justify the continued funding allocation for the museum. Small or...
6 tags
October 2010
1 post
Mused 2.0 Still Coming!
We’re miles behind, but Mused 2.0 is still coming. We are just trying to make it a version you’ll like and appreciate. Our sincerest apologies for the delay, but rest assured that we are working on it, and we hope to have it done soon. I don’t have a date for you yet, so hang in there.
January 2010
1 post
Mused Curator Portal has launched!
The Mused Curator Portal has been launched in beta status. Museums can now edit their Mused museum listing data in order to keep it up to date. The portal is intended for use by people associated with the museum (often marketing, PR, or curators, but open to all associated with the museum). As a security precaution, some steps to verify your association with the museum are required before you...