Posted 8 months ago Comments
Whenever you talk about your museum, whether it’s on your website, blog or description on a social site, you should be pitching about why people should visit your museum. The history of your museum may be meaningful to you, but people who are unfamiliar with your museum will first want to know what makes your museum special and thus should be the first thing people see. There are a variety of other museums and activities for them to go to if you do not successfully convince them to learn more about your museum. Tell them what the museum is about and what makes it stand out from the others.
Start by writing 3 paragraphs about what the museum is and what it offers. Narrow that down to 1 or 2 paragraphs that are concise and to the point. Most people have short attention spans and are use to scanning with their eyes when reading on a computer screen. While it may go against your common sense to “dumb things down,” it happens to be the right thing to do. Simple is better.
Additionally, attempt to connect with the reader by reducing the amount of strict and formal tones. You don’t have to be too loose or chatty (such as the style I’ve chosen to write in), but you want to be as inviting as possible. Remember who your audience is, so try not to alienate anyone by sounding too intellectual.
Once you’ve got your pitch, you should use it everywhere that you discuss your museum… on your website, on social networks, as descriptions wherever you list your website on the web, in your email newsletter, and in print. The quicker you can get to the point about what is so special about your museum, the higher the possibility that you will convince the potential new visitor to come in.
This article is part of a series titled Improving Your Museum’s Marketing Efforts. To learn more about the series and to read the other articles, visit the series introduction article.
